Welcome to the mysmp stock investing education center. Over the long run, investing in stocks generates the highest return when compared to any other asset class. However, it is not as simple as investing in stock and holding it until you retire. Markets move in cycles and every new bull or bear market is led by a new set of leaders. For example, have you ever wondered how the stock market doubled in 2003 - 2007 and many of your stock investment portfolios only recovered a portion of their losses from the crash in 2000? This is because the leaders of the tech boom in the late 90’s were not the leaders of this most recent bull market. Furthermore, the crash of 2008 has made it necessary to consider taking a more active approach to managing your portfolio while it has also shown us that the buy and hold model of stock investing is dead. Many baby boomers looking to retire are now left with 50% of their anticipated retirement savings.