The speaker from Schaeffers research takes a question from a client about what a stock split means. She covers the basics and talks through why a company would do a stock split. The speaker also discusses the reverse stock split.
The video covers the basics of a reverse stock split, discusses why a company would perform one, and walks through a real life example.
 
The video discusses the basic definition of what a stock split is and provides a practical example of how a stock split works.