The speaker discusses the 401k and a few basic rules around 401k planning and strategy. He suggests to stay away from investing in your own company within your 401k, this may turn out to be too risky with all eggs in one basket. Second, he suggests that one should not have too many investments in their 401k, keep it simple. Thirdly, he covers how to decide how much of your 401k to allocate into stocks and bonds. A simple technique that is discussed is subracting your age from 100 and that determines how much to put into stock or stock equivalents. The remaining should be put into bonds according to this CPA.